BMW to China: Quit Bitin' Our Style. Wednesday, August 29, 2007 (08:50:45) Posted by flip BMW CEO Norbert Reithofer is not happy. In a case which proves that nothing is immune to the sleight of hand of Chinese manufacturers and their ability and willingness to clone any product on earth, BMW has been forced to threaten legal action over a cheap knock-off version of their popular X5 SUV. The Chinese-made SUV which ironically enough is called CEO is almost identical in appearance to BMW-- X5especially from the rear. We have already taken steps against the marketing of the CEO (SUV) in Europe. Should this car be presented at the IAA, we will look into taking further legal steps, a BMW spokesman said. BMW secured a legal warning against the distribution of the CEO in Italy. If the distributor goes ahead with the sale, BMW is expected to start formal legal proceedings. Content received from: AZBMW.org, http://www.azbmw.org